WHERE DO YOU LAND IN THE SENSIBLE MAJORITY?
Step 1 of 5
DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
Please select one answer for each question:
As Americans, we have more in common than it often appears
As Americans, there is more that unites us than divides us
HOW ANGRY ARE YOU WITH EACH OF THE FOLLOWING?
Please select one answer for each question:
Nothing is getting done about the things that really matter
Both political parties have become too extreme
Both parties are more concerned about scoring points than getting things done
Lobbyists and special interest groups have more influence than regular people
Gerrymandering and partisan redistricting prevent us from electing politicians willing to work together
FROM THE LIST OF AMERICAN VALUES BELOW, WHICH ARE MOST IMPORTANT TO YOU?
Please select up to five values.
HOW MUCH YOU AGREE OR DISAGREE WITH EACH STATEMENT?
Please select one answer for each question:
Everyone deserves an equal opportunity to live a quality life
We can rise to the challenge to tackle any problem we want to
We are all in this life together and we should look out for the well-being of everyone else
In order for us all to live together, we all have to be willing to compromise
We can find common ground by listening to each other and not dismissing those who disagree with us
MANY PEOPLE WERE NOT ABLE TO VOTE IN THE ELECTION FOR CONGRESS AND OTHER OFFICES IN NOVEMBER 2020. HOW ABOUT YOU? WERE YOU ABLE TO VOTE, OR FOR SOME REASON WERE YOU UNABLE TO VOTE?
Ready to find out your Moderate Persona?
Democracy Defender
Values:
- Democracy, Equality
Identity:
- Politically exhausted
Demographic Profile:
- Skew more male, older, wealthier, white, and educated
- Split between Clinton and Trump in ‘16 but shifted toward Biden in ‘20
- Leans Democratic on issues
Political Engagement:
- Most politically engaged
- Most likely to boycott and sign petitions
- 15% said they do not vote
Attitudes:
- Most likely to be willing to split ticket
- Most likely to say their vote matters and feel a responsibility to vote
DISCONNECTED REALISTS
Values:
- Freedom, Family
Identity:
- Skeptical of the system
Demographic Profile:
- Skew more female, young, racially diverse, and less affluent and educated
- Most of this group is not showing up to vote
- No party preference
Political Engagement:
- Little-to-no political engagement
- Consumes the least news
- 67% said they do not vote
Attitudes:
- I am proud to be an American
- Most likely to be motivated by anger
INDEPENDENT OBSERVERS
Values:
- Equality, Independence
Identity:
- Fiercely independent
Demographic Profile:
- Skew more female, middle-aged, lower-income, racially diverse, and identify as “moderate”
- Most of this group is not showing up to vote
- No party preference
Political Engagement:
- Reads about current events and discusses politics with friends
- Not politically active -does not donate, volunteer, etc.
- 54% said they do not vote
Attitudes:
- Most likely to prioritize their values over party platform
- Do not believe either party fully represents their views
ENGAGED TRADITIONALISTS
Values:
- Family, Responsibility
Identity:
- Country before party
Demographic Profile:
- Balanced by gender, middle-aged, middle-income, white, educated
- Most of this group supported Trump in ‘16 & ‘20
- Leans Republican on issues
Political Engagement:
- Politically engaged
- Most likely to post about politics on social media
- Consumes a large amount of news
- 15% said they do not vote
Attitudes:
- Most likely to say the country is on the “wrong track”
- Less open to compromise
MEET THE OTHER PERSONAS
Democracy Defender
Values:
- Democracy, Equality
Identity:
- Politically exhausted
Demographic Profile:
- Skew more male, older, wealthier, white, and educated
- Split between Clinton and Trump in ‘16 but shifted toward Biden in ‘20
- Leans Democratic on issues
Political Engagement:
- Most politically engaged
- Most likely to boycott and sign petitions
- 15% said they do not vote
Attitudes:
- Most likely to be willing to split ticket
- Most likely to say their vote matters and feel a responsibility to vote
DISCONNECTED REALISTS
Values:
- Freedom, Family
Identity:
- Skeptical of the system
Demographic Profile:
- Skew more female, young, racially diverse, and less affluent and educated
- Most of this group is not showing up to vote
- No party preference
Political Engagement:
- Little-to-no political engagement
- Consumes the least news
- 67% said they do not vote
Attitudes:
- I am proud to be an American
- Most likely to be motivated by anger
INDEPENDENT OBSERVERS
Values:
- Equality, Independence
Identity:
- Fiercely independent
Demographic Profile:
- Skew more female, middle-aged, lower-income, racially diverse, and identify as “moderate”
- Most of this group is not showing up to vote
- No party preference
Political Engagement:
- Reads about current events and discusses politics with friends
- Not politically active -does not donate, volunteer, etc.
- 54% said they do not vote
Attitudes:
- Most likely to prioritize their values over party platform
- Do not believe either party fully represents their views
ENGAGED TRADITIONALISTS
Values:
- Family, Responsibility
Identity:
- Country before party
Demographic Profile:
- Balanced by gender, middle-aged, middle-income, white, educated
- Most of this group supported Trump in ‘16 & ‘20
- Leans Republican on issues
Political Engagement:
- Politically engaged
- Most likely to post about politics on social media
- Consumes a large amount of news
- 15% said they do not vote
Attitudes:
- Most likely to say the country is on the “wrong track”
- Less open to compromise
